GreenerLab Inc.

Who are we? Greener Lab: AI-Powered Tree Healthcare for a Greener Future

Greener Lab is revolutionizing tree care with AI-driven diagnostics, IoT monitoring, and digital EMR systems. Our platform, TreeAiD, empowers governments, cities, and green industry professionals to diagnose, treat, and monitor trees smarter and faster—helping combat climate change, urban deforestation, and wildfire recovery. From South Korea’s wildfire zones to smart city parks, Greener Lab is turning tree data into action. Now expanding into Africa to support sustainable urban forestry and green infrastructure.

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Fast Facts

Headquarters: South Korea
Stage: Growth-stage (commercial deployment in Korea)
Sector: Climate Tech / Smart Urban Forestry

Cellphone number: +821041979869

Email: junchoi@greener-lab.com

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Product & Technology

TreeAiD is a SaaS + IoT-based platform that offers:

AI-based tree disease detection using camera + image data
IoT sensors that track soil moisture, temperature, and stress indicators
Digital twin models of trees and forests for planning and forecasting
Mobile and dashboard apps for municipalities, arborists, and field teams
Real-time alert systems and decision support tools

Sensors are optional but enhance system accuracy. The software alone can be deployed via smartphone-based image uploads.

Traction

Deployed in Incheon Smart City, Korean Expressway Corp, and other Korean public projects
Recognized by Korean arborist community and smart city innovation forums
Strong technical team with former Microsoft, arborist, and urban planning expertise
Ongoing partnership building in Japan and Vietnam
Field-tested and cloud-deployed platform, ready for global expansion

International Experience

Japan pilots launched with landscape partners
Strategic partnerships with Microsoft & arborist networks
Localized UX/UI design adaptable to multiple languages and species

Why Africa?

Urbanization and climate change threaten urban trees (e.g. PSHB, wildfires)
Urban municipalities lack digital tools for tree health monitoring
Governments are prioritizing ESG and climate-resilient urban planning
National tree-planting campaigns (e.g. 15B trees by 2032 in Kenya) require monitoring infrastructure.
The primary goal of this Africa expansion mission is to validate market fit for Greener Lab’s AI-based tree healthcare solutions and explore business opportunities through strategic meetings with public institutions and local companies. This mission aims to build partnerships, localize our offering, and lay the foundation for long-term collaboration in sustainable urban forestry and smart green infrastructure.

Why GreenerLab?

Reduces labor cost and time for inspections by up to 90%
Enables predictive rather than reactive tree care
Supports ESG reporting and biodiversity tracking
Makes tree care accessible even to non-experts through AI.

About the founder - Jun Choi

With over 25 years of experience in the IT industry, including leadership roles at global big tech companies, he is a former executive at Microsoft responsible for Azure Cloud and Digital Native business. He is also a serial entrepreneur and has completed specialized training in professional tree care and management.

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Don't miss your chance to explore collaborations and forge meaningful partnerships. Schedule a meeting with GreenerLab Inc. today and be a part of the future of African innovation!

What we are looking for:

Customer leads, PoC & Pilot, Partnership
Pilot Sites in Africa
- Ex. urban parks, campuses, golf courses, or green corridors
Academic & Forestry Research Partners
- Help train TreeAiD AI on African tree species (via image datasets and annotations)
- Support data collection and validation in various ecosystems
Donor-Backed Programs
- Link with GCF, UN-Habitat, UNEP, or biodiversity restoration funds
- Integrate into city climate resilience and carbon sink strategies
Government & Smart City Clients
- Integration into municipal data systems
- Collaboration on citizen engagement, tree planting, and policy planning
Local Tech Integrators
- Deployment, sensor installation, and municipal onboarding